Algorithms in Action:
How Aquabyte Transformed Fish Farming with Underwater Intelligence
Thursday, 28. 08. 2025
Case study by Jan V. Mertelj
Executive Summary
Aquabyte transformed the €275 billion aquaculture industry by deploying underwater AI cameras to solve critical challenges like fish mortality (54M deaths annually in Norway) and 70% feed waste. Their platform provides real-time monitoring of fish weight, sea lice, welfare, and behavior—replacing manual inspections with automated precision.
5 Key Success Factors for AI Transformation:
- Start with Real Pain Points – Address genuine industry challenges, not solutions seeking problems
- Make AI Transparent – Show users the actual data behind decisions to build trust
- Think Integration – Create holistic platforms where multiple data sources work together
- Focus on User Experience – Hide complexity behind intuitive, accessible interfaces
- Build Partnerships – Position as strategic collaborator, not just technology vendor
Results include dramatic mortality reduction, massive feed cost savings, and predictive analytics enabling proactive management. Aquabyte proves AI’s biggest impact comes from reimagining traditional industries with transparent, integrated solutions that solve real problems—demonstrating a blueprint for successful AI adoption across sectors.
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About the Author
Jan Vincent Mertelj
Country Manager BEKO Solutions Slovenia
Jan Vincent Mertelj serves as Country Manager of BEKO Solutions Slovenia, where he leads the strategic expansion of innovative digital transformation solutions across the Slovenian market. With experience in telecommunications, fintech, and industrial sectors, Jan specializes in delivering software, data & AI solutions with a consultative approach. At BEKO Solutions Slovenia, he oversees the development and delivery of custom AI solutions, including RAG systems, multi-agentic AI implementations, and AI process optimization.
Jan holds a Master of Science in Strategy, Innovation and Management Control from Vienna University of Economics. His expertise combines technical innovation with strategic business acumen to deliver practical AI solutions for enterprise environments.